Burnout

The Fyre Festival is an example of legendary incompetence turning into spectacular failure.  It was a festival pitched as a luxury music experience in a remote, tropical location that was superbly marketed, but which completely failed in execution.  People who were promised villas on the beach got leaky tents, chefs serving sushi were replaced with cheese sandwiches, and all the bands pulled out and the festival collapsed after everyone had already arrived.

I just watched a documentary on Netflix called Fyre about the festival, cataloging its initial meteoric rise and subsequent implosion.  It was clear that this wasn't a series of unfortunate accidents, but rather calculated fraud layered on top of idiotic optimism and mismanagement.  I liked the show a lot, and I recommend it if you want to watch evil fools fail.

The thing about the documentary that I found most fascinating though is the way they marketed the festival.  They got social media influencers to post about it and make it a meme, and sold out all of their heinously expensive tickets in no time at all.  I know that social media influencers are a thing... but the idea of following them, much less buying shit they are shilling, boggles my mind.

Why would I care what any of those people say?  Aren't they just mostly spending their days composing photos to make you think their lives are better than yours, and then trying to sell you shit that in theory will give you the life they are pretending to have?

I think I have a weird relationship to my phone compared to most people.  Health professionals insist that you need to leave your phone away from your bed so your notifications don't keep you awake all night.  I can't fathom this.  Why the fuck would you have your phone near your bed?  If anything gives me notifications I uninstall it!  Stop bothering me!

I can look at an instagram model and appreciate the curves, or marvel at the gigantic biceps.  But following them to get more pictures?  Nonsensical, is what that is.  It isn't that I am claiming some perfect rationalism that makes me immune to sales pitches (though I am about as resistant as people get), rather I honestly can't fathom what it is that goes on in people's brains when they follow social media personalities so fervently.

Following celebrities?  I am barely interested in following people I actually know, and I curate my facebook feed to maximize 'people who link thoughtful and clever articles'.

But apparently just knowing how to get followers on instagram is a career option, so apparently it is me who is the freak.  Nobody is paying me gazillions of dollars or offering free stuff just for a mention on my blog, so by the logic of capitalism I am doing this *wrong*.

I guess I should start posting pictures of my fancy life, spending time oiling my arms and learning to use filters to put up muscle shots, and telling people they can have it all.

Or not.  Because the prospect of doing that regularly makes my skin crawl.