Really? Girls get a couple pieces devoted to magical hair salons and boys get all the superhero stuff, all the houses, all the helicopters, all the pirates, all the castles, and all the spaceships?
It just blew my mind for two reasons. First off, designating everything that isn't explicitly marketed to girls as being for boys seems like an awful message to send and it doesn't even seem like a good approach from a moneymaking perspective. I don't like overt sexism in marketing but at least I can understand it when it seems like there is a financial incentive but taking a toy that so easily can be gender neutral like Lego and pointlessly subdividing it strikes me as counterproductive. Greed, I understand. Even if I don't like it, I understand. But pointless gendering of toys for no reason at all? Argh.
It reminded me of the most egregious example of this sort of thing I have seen - the gendering of washrooms at Tim Hortons. I remember watching five women stand in line to get into the women's washroom when the men's stood there empty and just raging at the idiocy of it all. Both washrooms were single occupancy, neither had a urinal. They had a gender slapped on them just because the designer was a sociopath, I guess? Again this isn't even good for Tim Hortons because it inconveniences customers and that isn't good business. It is good for no one, makes life easier for no one, and contributes to this ridiculous idea that everything has to be divided into two genders.
Objects do not have to be male or female. Just like, you know, people.